Success starts with understanding your customers

When Frank proposed that we create the book, he had the spectacular idea that we approach Tom Fishburne and ask him to do a series of illustrations. And deliver Tom did, with a series of cartoons poking fun at classic custdev mistakes.

You are free to use these cartoons, but we do ask that you make sure to credit Tom, and hopefully the book as well.


The Story

Lessons Learned

Who Do You Want to Learn From?

What Do You Want to Learn?

How Do You Find Your Interview Subjects?

How To Ensure an Effective Session?

How Do You Make Sense of What You Learn?

Get the book!